There is no point in targeting teenagers when promoting products for the elderly. Thus, segmentation also allows you to better target your marketing budget resources. Want to learn how to do it? In the next few lines I will highlight types of market segmentation and their variations. Geographic targeting Geographic targeting is generally the easiest. Basically, it creates different target audience groups based on the location of these consumers. This can be at a local, regional, national or even global level. For example, a home appliance company may sell heaters to stores located in cold regions, but not have this product in places with warmer climates. And marketing efforts follow the same lines as sales. You will not invest in advertising on Google to reach Gauchos if your company focuses on the Ceará market, for example. Demographic segmentation Here we have another of the simple and widely used types of market Phone Number List segmentation. Its main characteristic is the division of the public according to certain demographic variables. Based on them, the company tries to find the right people to buy what it offers. Among the variables specific to demographic segmentation, you will find: age; sex; family size; life cycle stage; income; education; occupation; religion; race; nationality, among others.
A clear example of demographic segmentation is the automobile market. Because everyone knows that there are different price ranges for it, precisely because it targets different people. A popular car costs much less and has a different audience than a luxury sports car. In this example, companies in the sector segment the public based on income. But it could be family size. This is what a dairy brand does with smaller packaging, aimed at single people who live alone. Behavioral targeting As the name suggests, this segmentation divides the population based on their behavior and decision-making pattern. This allows marketers to develop a more targeted approach.