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There is no point in targeting teenagers when promoting products for the elderly. Thus, segmentation also allows you to better target your marketing budget resources. Want to learn how to do it? In the next few lines I will highlight types of market segmentation and their variations. Geographic targeting Geographic targeting is generally the easiest. Basically, it creates different target audience groups based on the location of these consumers. This can be at a local, regional, national or even global level. For example, a home appliance company may sell heaters to stores located in cold regions, but not have this product in places with warmer climates. And marketing efforts follow the same lines as sales.

You will not invest in advertising on Google to reach Gauchos if your company focuses on the Ceará market, for example. Demographic segmentation Here we have another of the simple and widely used types of market Phone Number List segmentation. Its main characteristic is the division of the public according to certain demographic variables. Based on them, the company tries to find the right people to buy what it offers. Among the variables specific to demographic segmentation, you will find: age; sex; family size; life cycle stage; income; education; occupation; religion; race; nationality, among others.



A clear example of demographic segmentation is the automobile market. Because everyone knows that there are different price ranges for it, precisely because it targets different people. A popular car costs much less and has a different audience than a luxury sports car. In this example, companies in the sector segment the public based on income. But it could be family size. This is what a dairy brand does with smaller packaging, aimed at single people who live alone. Behavioral targeting As the name suggests, this segmentation divides the population based on their behavior and decision-making pattern. This allows marketers to develop a more targeted approach.

Communication that speaks the same language in all channels Here we are talking exclusively about customer service Knowing how to approach what words to use and how to solve a customer s problem regardless of the stage of the funnel they are in is essential for success in your communication .

There are many ways you can  s tone of voice To get started create a language guide and offer training on it to your teams But it s not just one or the other that has to be part of it but the entire company from the sales team to the support Phone Number List team To ensure that your company s communication is aligned between all points of contact you can seek measurement through service platforms such as .




Movidesk or voice analysis to analyze phone and video calls in real time like Speech Analytics Through them you can identify keywords most mentioned in conversations categorize services measure the effectiveness of conversations and of course identify whether your agents are following the brand s tone of voice guidelines and the sales pitch SPEECH ANALYTICS How it works Actions In line with the standardization in your company s .